Roofing — Quebec

Google Ads for roofing companies

Homeowners in your area search Google for a roofer. Be visible when they do.

Pixby manages your Google Ads so quote requests can reach you — full re-roofs rather than discount repairs. For roofing companies in Quebec.

100%

Ad spend in your account

Hidden fees

Direct

Communication with Alex

Do you know what a signed roofing customer costs you?

Not the click. Not the lead. The signed customer.

Real Google search demand for your trade and area
Indicative top-of-page bid ranges for your market
Already running Google Ads? A real review of your account comes next, with your approval

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Specialized in Google Ads

Serving Quebec businesses

Local service businesses

Measurable, transparent results

No hidden fees

Monthly report included

Specialized in Google Ads

Serving Quebec businesses

Local service businesses

Measurable, transparent results

No hidden fees

Monthly report included

The problem

Sound familiar?

Two situations to check: you pay for clicks without knowing the result, or you depend on platforms that share the same request among several roofers.

Summer is packed. Winter is quiet.

A campaign gives you a lever you control: you can aim at spring and fall, and choose your jobs instead of taking what is left.

Shared leads go to several roofers

On quote platforms, the same request can be sent to several companies, and competition then often comes down to price. With your own campaign, the customer calls you directly.

You tried Google Ads and it cost a lot for nothing

Without conversion tracking, you cannot tell which searches produce calls. We track every call and every form separately, so you can see where each dollar went.

What we look at

How we approach a roofing campaign

Roofing demand is not one thing. Here is what we separate and control.

Emergency vs planned demand

A leak after a storm and a full re-roof are different searches with different urgency. We give each its own ads, budget and tracking.

Service areas

Targeting is set by city and radius, so you pay for clicks in the areas you actually serve.

Seasonal control

Roofing demand moves through the year. Budgets can go up or down by season and by your crew's capacity.

Search terms

We review the searches that actually triggered your ads and decide which ones deserve budget.

Negative keywords

We exclude searches that do not fit — such as DIY projects, job seekers or material-only shopping — so budget is not spent on them.

Call and form tracking

Calls and form submissions are tracked separately, so you can see which searches and ads produce them.

Three different numbers

Tracked conversion, qualified lead, signed customer

They are not the same thing. Pixby wants to help connect your ad spend to real business outcomes — and that starts by not confusing them.

Tracked conversion

A call or a form submission recorded by Google Ads conversion tracking. This is what Pixby measures and reports today.

Qualified lead

A request that someone has actually reviewed and judged to be a good fit. Conversion tracking does not measure this on its own.

Signed customer

A job that was actually sold. Connecting ad data to signed customers takes information from your side, such as your CRM or sales records.

Do the math

How many re-roofs to cover your costs?

No market figures here: you know the value of your jobs better than we do. Here is how to set up the calculation:

Your margin

What one re-roof earns you

The number you already know

750 CAD + ad spend

Your monthly cost

Pixby management (750 CAD/month) + separate ad spend

Cost ÷ margin

Break-even target

The number of re-roofs to aim for to cover your costs

This calculation guarantees no result: it gives you a target. The Pixby Audit uses Google data for your market to estimate demand before you commit.

Verified client cases

A real account, with its limits.

We only show what we can prove. This Pixby client repairs appliances: it is not your trade, and its results do not predict yours. Here is what was measured in its Google Ads account, managed by Pixby since May 2026.

Appliance repair

Pixby client

Active client since May 2026 · measured period: June 11 to July 10, 2026

Tracked conversions (calls + forms)

Cost per tracked conversion

$8.01

Results over

30 days

Ad spend

$745

Measured by Google Ads conversion tracking (calls + forms) — not manually validated requests, not qualified (filtered/validated) leads, and not signed customers. Qualification and signature were not tracked separately over this period. Amounts in CAD.

Who this is for

We work with roofing companies that want to choose their jobs

We do not take everyone. A valid RBQ licence, proven work, and the ambition to fill your schedule with well-paid jobs — not just to be busy.

Asphalt shingles

Flat roofs · elastomeric membrane

Metal roofing

Full re-roofs

Repairs & emergencies

Residential & commercial

Pricing

Your ad spend. Our fee. Two separate lines.

Ad spend goes into your Google Ads account. Pixby's fee covers the agreed management work.

Google Ads management

750 CAD

/ month

Included in every engagement

✓Campaign build or full review of your existing campaigns
✓Conversion tracking — calls + forms
✓Ongoing optimization and a monthly report
✓Direct access to Alex — text or email

Onboarding fee · one time

1,000 CAD, one time

Covers the audit, account structure, tracking and launch

Check whether Pixby fits my business →

Ad spend billed separately · Initial 3-month commitment · Invoiced before the start of each month · Full pricing details

Frequently asked questions

Straight answers

Fair question. A campaign can be used to fill spring and fall and to build your winter schedule. If requests come in through the year, you can choose better-paying jobs (full re-roofs rather than small repairs) instead of taking what is left.

On shared-lead platforms, the same request can be sent to several roofers. With your own Google Ads campaign, the customer sees your company and calls your number; their request is not resold. It is your brand that grows, not the platform's.

Yes. Conversion tracking covers calls and forms, tracked separately. It is set up and verified before launch, so you can see what the campaign produces.

The first weeks are used to collect data and optimize. The time before requests come in varies with the market, the budget and the campaign.

We adjust, and we explain exactly what we change. If after 3 months of good-faith work the results aren't there, we will tell you — and recommend stopping rather than keep taking your money.

Yes. Pixby's fee is 750 CAD per month plus a one-time onboarding fee of 1,000 CAD. Ad spend is separate and goes straight into your Google Ads account — Pixby never touches it. You see every dollar spent in your account.

Be visible when
people search for a roofer in your area.

A free online Audit, based on Google data for your market. No pressure, a straight answer — even if the answer is no.

Start my free Audit → Talk to Alex — 30 min